- Marketing
- PR & Media
- Influence Marketing
- Partnership & Collaboration
- Licensing
- Websites & Apps
Your core partner for brand growth in the Middle East
Dubai ——:——
Marketing, PR and partnerships, with the design team in-house for the websites and apps a launch needs.
Book a meeting- 3× Sales growth after a full-funnel relaunch KRONUNG
- −40% Cost per qualified lead vs the Dubai market QUBE
- 24 h To sell out the collection drop Monochrome × Reebok
Most agencies stop at the deck.
The campaign needs a landing page. The launch needs a booking flow. The retention plan needs a CRM that actually talks to your ads. And suddenly you are managing three vendors who blame each other.
We run the strategy and build the thing that executes it. One team, one brief, one number to call.
| Deliverable | The usual setup | With Encore |
|---|---|---|
| Strategy and positioning | Your agency | Encore |
| Landing page or site | An outside dev shop | Encore |
| Booking and lead flow | A freelancer | Encore |
| CRM and automation | Another vendor | Encore |
| Numbers on all of it | Nobody | Encore |
Two tracks, one team
Everything below is delivered by people on the Encore payroll, against one contract and one account manager. Open a row to see what the work actually covers.
Marketing & communications
01Marketing
Research, positioning, paid media, social content and events, run by one team and judged on lead cost and quality. Marketing in detail
02PR & Media
Key messages, press materials, media outreach and social channels on one plan. PR & Media in detail
03Influence Marketing
Creators chosen for trust and audience fit, then briefed, seeded and tracked to views, clicks and cost across the UAE and Saudi Arabia. Influence Marketing in detail
04Partnership & Collaboration
Partners whose audience already trusts them: brands, media, venues and cultural institutions. We agree the terms and run the joint launch. Partnerships in detail
05Licensing
Licensed drops and brand collaborations, from partner fit and negotiation to the story and a launch through PR, influencers and content. Licensing in detail
Design, websites & apps
01Brand identity & packaging
Brand platform, tone of voice, visual identity and guidelines, built before the pages, and packaging when there is a product. Brand identity in detail
02Websites, landing pages & apps
Company websites from structure to launch, landing pages for launches and campaigns, and app design when a site is not enough. Websites & apps in detail
03CRM, chatbots & lead capture
A CRM that catches every lead, chatbot flows that qualify them and dashboards that show where they came from. CRM & chatbots in detail
04Ongoing support
Pages edited, sections added and the site made ready for each new campaign, long after launch. Websites & apps in detail
Design is done by Encore's in-house team, under the same contract and the same account manager as the rest of your work.
Numbers, with names attached
Every figure below belongs to a named client and comes from that engagement's own reporting.
- 75,113,331 Total campaign reach across a single launch, at a cost per lead of 6.13 AED against a 20 AED plan Glitch World
- 6,000+ Event registrations against a 4,000 target, CPL under $4 ARTDOM
- 3× Sales growth after a full-funnel relaunch KRONUNG
- −40% Cost per qualified lead against the Dubai market average; 15% of project sales came through events QUBE
- +560% Reach growth, +30% followers, 3.6% CTR Niobim
- 542,968,741 Media reach, 5,000+ visitors and 271,515 people reached through Meta ads INNOPROM
Recent engagements
Six of the last two years' campaigns, chosen because the numbers behind them survive being read out loud. Full case studies sit behind each line.
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01
Lumisfera
Candlelight concert series across several cities
Sold out with marketing at ≤10% of revenue
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02
Glitch World
Launch campaign for a digital art exhibition
CPL 6.13 AED against a 20 AED plan
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03
ARTDOM
Pre-event campaign for a design and art fair in Riyadh
6,000+ registrations, CPL under $4
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04
Kronung
Full-funnel relaunch for a Dubai real estate agency
3× sales growth
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05
Monochrome
Reebok collection drop, PR and influencer launch
Sold out in 24 hours
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06
Qube
Dubai market entry with B2B and B2C funnels
−40% cost per qualified lead
What the work felt like
Five clients in their own words, between November 2025 and June 2026. Trimmed for length, not rewritten.
Four steps, no surprises
The single biggest objection from a brand entering this region is not price, it is not knowing what happens next. So the sequence is written down before anything is produced.
- Step 01
Brief
A working session, not a questionnaire. We leave with your numbers and your constraints.
- Step 02
Strategy & scope
Written plan, fixed scope, named deliverables and dates. You approve before anything is produced.
- Step 03
Launch
One team runs campaign and build together, so the site is live when the media is.
- Step 04
Measure & iterate
Monthly reporting against the numbers agreed in step two. What underperforms gets changed.
Where the work has actually happened
The markets our case studies come from, and nothing added to round the list out. Pick one to see the work filed under it.
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Exhibitions & trade shows
Visitor registrations, B2B demand and press for fairs and expos.
View cases -
Real estate & development
Market entry, lead funnels, brand and CRM in Dubai property.
View cases -
Fashion, retail & licensing
Licensed collaboration drops, launch PR and social for fashion and jewellery.
View cases -
Culture & entertainment
Sell-out concerts, exhibition launches and gallery openings.
View cases -
Beauty & wellness
Rebrands, cross-category collaborations and direct-to-consumer launches.
View cases
Something is on fire and you need the answer in writing
A three-to-five-day diagnostic of your funnel, spend and creative, read by the people who would have to fix it. What comes back is a written action list: what to change, who owns it, by when.
Request an audit- 3–5 days
- Once we have the material. The dates are fixed before the work starts.
- Fixed fee
- Quoted in advance. Media budget stays separate and is paid at cost.
- No retainer
- The report is the deliverable. Whether we carry on is your call.
The people who do the work
An in-house team in Dubai, not a rotating bench. Both founders stay on every account, and the manager you meet at the brief is the one who signs off the reporting.
Notes from the region
Written by the people running the accounts. Advertiser permits for creators, Arabic that is not a translation job, and what a targeting strategy has to survive in a market this layered.
Encore launches Marketing First Aid, and regional media took notice
A senior review that gives a business one honest read of its marketing, and a short-term action plan, inside three to five days. Both founders on the record about what it is for.
Over 1.3 million readers reached Zawya · MENA-FN · Campaign Middle East · Open PR Read the story-
Digital marketing trends in Dubai in 2026: what brands need to win
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Advanced targeting strategies for the UAE in 2026
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How businesses should approach marketing during uncertainty in the Middle East
Questions we get before the first call
If the answer you need is not here, it is a two-line email away: info@encore-mena.com.
What is Encore?
Encore Marketing Management L.L.C is a marketing and communications agency based in Dubai, UAE, working with brands entering or scaling in the Middle East. Encore covers marketing, PR and media, influence marketing, partnerships and collaborations, and licensing, and designs brand identities, websites and apps with its own in-house team.
Where do you work?
Encore is based in Dubai and works across the UAE and the wider GCC (Saudi Arabia, Qatar, Kuwait, Bahrain and Oman), as well as with international brands running campaigns into the region. Beyond the Middle East, Encore also works across Europe, Asia, India and the US.
How quickly can you start?
A first working session is usually booked within a week. A strategy and scope document follows within ten working days of that session, and production starts once it is approved.
Do you work with brands that have no presence in the UAE yet?
Yes. Market entry is a large part of the work: positioning for the region, local partnerships, media relations and the launch itself, including the licensing and vendor questions that come with it.
Do you produce Arabic content?
Yes. Arabic is written natively rather than translated, by writers based in the region, and reviewed for the specific market being addressed.
Do you design websites and apps in-house?
Yes. Brand identities, websites, landing pages and apps, together with the CRM and chatbots behind them, are delivered by Encore's in-house design team under the same contract and account manager as the marketing work.
How do you charge?
Project work is quoted as a fixed scope with a fixed fee. Ongoing marketing runs on a monthly retainer sized to the channel mix. Media budget is always separate and paid at cost.
Is there a minimum engagement?
Retainers start at three months, because nothing meaningful can be measured in less. Marketing First Aid and one-off design projects have no minimum term.
